Shoreline’s business model is evolving from a pure outbound model to a hybrid outbound-inbound model. In practice this has meant that the website and digital marketing need to become more efficient at demand generation over a wider geography.
PROJECT TYPEWebsite redesign and creation of animated videos
Shoreline wanted to improve the previous website by showcasing more informative content, which is engaging and easy to understand. A contemporary design update - the site should be responsive and work across any device. Sheer created a content driven platform, complete with animated videos describing Shorelines products and services. The platform is fully equipped with best-in-class marketing tools such as integrations with Mail-Chimp, Hootsuite and Salesforce to ensure efficient management of the sales pipeline.